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Writing a LinkedIn summary is incredibly difficult. A recounting of your prior roles? A list of your accomplishments? Should you write it in first person? Or in third? In this blog post, we'll dig into what to include in your LinkedIn about section to make it stand out, as well as some examples to give you inspiration. I have 6 years of experience in local sales and I've consistently met and exceeded my quota throughout my career. Within the last year, I've topped our leaderboard six out of 10 months.
LinkedIn summaries are hard — especially for salespeople, marketers, and other professionals whose work relies on networking. You're not targeting recruiters and hiring managers; you're appealing to potential buyers and clients. On top of finding an interesting and genuine way to describe your professional background, professional resume writing services oklahoma city, you must also come across as a subject matter expert.
Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. But a good LinkedIn summary is crucial for career success, professional resume writing services oklahoma city.
For salespeople, it can be a handy tool for social selling ; for other professionals, it could be the gateway to professional resume writing services oklahoma city new career opportunity. You no longer have to let your latest role speak for you. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise in a succinct way. Add a little flair and humor, or keep it super professional.
Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. LinkedIn uses the about section in its algorithm, as well as your LinkedIn headlinecurrent title, and other factors.
By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. Think of your LinkedIn summary as the objective section of your resume : In just a few sentences, it should give the reader a clear idea of who you are, professional resume writing services oklahoma city sets you apart, and what you're looking for from the viewer.
LinkedIn differs from a resume because resumes are usually shared in job applications or interviews, but someone can review your LinkedIn profile at any professional resume writing services oklahoma city. While your LinkedIn profile isn't an academic essay, you should still outline the things you want to say and the order in which you want to say them.
The last thing your audience needs is long, rambling paragraphs with no clear progression from sentence to sentence. Use HubSpot's free professional bio templates to write a standout LinkedIn summary for your profile.
The goal of the first sentence of your LinkedIn summary is to get your audience to continue reading. That's why it's important to pique their interest early and compel them to keep reading. You can hook readers with your LinkedIn summary by opening a loop that can only be closed with further explanation or making a claim so outlandish that it needs further justification.
People connect with stories and values more than the straightforward "what you do. Understand what has attracted you to your profession and what your mission is in your role. These will make your LinkedIn profile more emotionally resonant. Since then, I knew I wanted to spread the word about sustainability in business environments. Professional resume writing services oklahoma city your background and qualifications in two-to-three professional resume writing services oklahoma city. For example, are you a salesperson using Professional resume writing services oklahoma city to connect with prospects?
Your summary should speak to your expertise in your industry, and your interest in helping people achieve results. Maybe you're a customer success manager using LinkedIn to connect with customers.
Your summary should speak to your expertise in your industry and your availability for consulting. After highlighting your expertise, tell us what you focus on in sentences. Calling out your specialties is especially critical in sales. There are many types of sales jobs out there in a vast number of industries with an infinite number of buyer personas and markets. Whether your goal is to appeal to employers or prospects, be sure to call out the things you do well to attract the opportunities best aligned with your goals.
No need to give prospective employers a laundry list of your accomplishments — that's what the section below is for — but it can be impactful to weave a few of your most impressive data points into your summary paragraph. This is optional, but it will serve you in several ways. For example, are you a team manager using LinkedIn to recruit for job openings? Your summary should speak to the fact that you have openings, the type of work you do, and why a candidate would want to work at your company.
We're a fast-growing team with no cap on commission, professional resume writing services oklahoma city. Click here to learn more and apply. What do you help others do? Last but certainly not least, include a call-to-action and potentially share your contact information. Are you a freelance or contract worker hoping to find more work on LinkedIn?
Your summary should end with how to get in contact with you. If you want to seal the deal, include a list of your most impressive clients. com or book time on my calendar here: [Calendar link]. Previous clients include [Your most impressive client], [Your second most impressive client], and [Your third most impressive client]. When initially viewing a profile, many people are scanning for high-level context.
If you are posting long paragraphs, some of your notable highlights can get lost. Try keeping your text blocks to two or three sentences max, making your summary easier to read and digest.
Depending on the goal of your LinkedIn profile, your LinkedIn summary should include sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you've worked with, your skills, professional resume writing services oklahoma city, and what you're most known for professionally. Think of your LinkedIn summary as your digital elevator pitch to tell people the most important things they need to know about your career in under 30 seconds.
Your LinkedIn summary should sum up your biggest value propositions for the outcome you're hoping to achieve. The summary is one of the first things people read when they land on your professional resume writing services oklahoma city, so write a paragraph that succinctly and convincingly tells the reader why they should keep scrolling. Additionally, close your summary with a call-to-action, such as how to contact you. Your profile should be free of terms such as "guru" or "master.
Avoid copying and pasting points from your resume to your LinkedIn summary. Not only is it redundant because your work history should be up-to-date on your profile, but recruiters and potential connections are looking for a brief introduction to who you are, not a regurgitation of your resume.
Before publishing your profile, make sure you professional resume writing services oklahoma city it a few times to catch any misspellings or grammatical errors. Having typos on your profile can challenge your credibility, and can be a distraction from your positive attributes.
If users are scanning your profile looking for relevant information pertaining to a role or opportunity, you want those points to be front and center.
If you need some inspiration, good news. These LinkedIn summary examples will help you find the right words. This sales professional draws potential customers in by describing his enthusiasm for "building thriving organizations in the education ecosystem" — a goal he probably cares highly about, too. His next line tells prospects he's interested in learning their needs, not just selling them.
Then he establishes his expertise. Try it yourself: Describe the most rewarding aspect of your job, whether that's helping small businesses go mobile or making corporations more efficient. Next, highlight why you're qualified. How many people or companies have you worked with? What are their average results? Which high-level problems are you well-equipped to solve?
When actively connecting with prospects on LinkedIn, professional resume writing services oklahoma city, speak directly to them with your Linkedin profile but do so in a way that says you understand their struggles. This digital marketing and sales expert does this well for his marketing agency by calling out the problem.
He does this before introducing himself or his solution. Try it yourself: Write a whole introductory paragraph appealing to your customer's pains and emotions without mentioning yourself. You can offer a piece of advice or ask a question. This HubSpot inbound marketing specialist shows his personality in his summary.
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